OUR STORY
HUMAN STORIES
TOLD BY HUMANS
We exist because every voice deserves to be heard, especially the ones that rarely are.
In a world where AI is making everyone sound the same, where content moves fast and meaningful stories get lost, there's a growing hunger for something real.
Stories that stay with people, told by humans about humans.
Beyond The Story is a storytelling studio and an emerging media platform.
We work with organisations and individuals by providing media training, PR, and storytelling strategy that feels authentic.
Our media platform is where emerging journalists from around the world share the stories you won't find anywhere else. Think niche perspectives, and human truths that mainstream media either overlooks or misrepresents.
AI can only generate from what already exists.
Beyond the Story uncovers what hasn't been told yet...one human story at a time.
#GOBEYONDTHESTORY
JULIA ABBONDANZA
Founder, Editor-In-Chief
I've spent over 12 years in newsrooms, government crisis comms, and the messy, beautiful work of helping people tell their stories well.
I worked as a journalist at SBS News, Australia's most trusted news source, and that experience shaped everything about how I approach storytelling, from the rigour and the listening to the understanding that every person has a story worth telling if you take the time to find it.
My work has taken me from training UAE government officials in media leadership to writing travel pieces for International Traveller and Luxury Escapes, to interviewing women across generations about what it really means to put yourself first for Refinery29.
The thread running through it all has always been the same. I'm drawn to the stories that flip the script, the ones that challenge the narratives we've been fed, the voices and perspectives that deserve airtime but rarely get it.
