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OUR STORY
HUMAN STORIES
TOLD BY HUMANS
Beyond The Story exists because the most powerful communication starts with the truth of lived experience.
We're a storytelling studio and media training consultancy working with organisations, NGOs, and individuals who have something real to say and want to say it well.
That means media training that builds genuine confidence in front of a camera or a room, story production that puts the right people at the centre of their own narrative, and consultancy that helps organisations find the human thread running through everything they do.
The work is grounded in journalism.
Our founder spent over a decade in broadcast and digital media, reporting stories that required people to trust her with the hardest parts of their lives. That discipline shapes everything BTS produces and every training room we walk into.
AI can generate from what already exists.
Beyond The Story uncovers what hasn't been told yet.
#GOBEYONDTHESTORY
JULIA ABBONDANZA
Founder, Editor-In-Chief
I've spent over 12 years in newsrooms, government crisis comms, and the messy, beautiful work of helping people tell their stories well.
I worked as a journalist at SBS News, Australia's most trusted news source, and that experience shaped everything about how I approach storytelling, from the rigour and the listening to the understanding that every person has a story worth telling if you take the time to find it.
My work has taken me from training UAE government officials in media leadership to writing travel pieces for International Traveller and Luxury Escapes, to interviewing women across generations about what it really means to put yourself first for Refinery29.
The thread running through it all has always been the same. I'm drawn to the stories that flip the script, the ones that challenge the narratives we've been fed, the voices and perspectives that deserve airtime but rarely get it.
